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743362

9780198297789

Expressive Organization Linking Identity, Reputation, and the Corporate Brand

Expressive Organization Linking Identity, Reputation, and the Corporate Brand
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Product details

  • ISBN-13: 9780198297789
  • ISBN: 0198297785
  • Publisher: Oxford University Press, Incorporated

AUTHOR

Schultz, Majken, Hatch, Mary Jo, Larsen, Mogens Holten

SUMMARY

This text presents a collection of the most recent thinking on organisational identity, reputation, and branding, and challenges a number of well-established theories and concepts within a variety of disciplines and business fields.Schultz, Majken is the author of 'Expressive Organization Linking Identity, Reputation, and the Corporate Brand' with ISBN 9780198297789 and ISBN 0198297785.

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