Export Marketing Handbook:

What business knowledge is needed to get ahead in export marketing? What factors should be considered before entering the export marketing field? How can export marketing managers maximize sales while minimizing risks? Nagel and Ndyajunwoha bring their unique combination of academic, governmental, trade association, and private sector experience to bear in this guide to establishing and managing an export marketing business. They examine the background and future of export marketing in order to assess the decision to enter the field. Also discussed are details for getting started, analyzing a product's "export potential," methods of generating sales leads, the finer points of export sales negotiation, tips on establishing foreign distribution networks, and getting paid.Walter Nagel is the author of 'Export Marketing Handbook:', published 1988 under ISBN 9780275929497 and ISBN 0275929493.