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9780415093163

Expert Systems in Tourism Marketing (Routledge Issues in Tourism Series)

Expert Systems in Tourism Marketing (Routledge Issues in Tourism Series)
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Product details

  • ISBN-13: 9780415093163
  • ISBN: 0415093163
  • Edition: 0
  • Publisher: Routledge

AUTHOR

Luiz Moutinho, Bruce Curry, Paulo Rita

SUMMARY

This book presents the latest developments and key managerial implications related to the utilization of expert systems in tourism marketing. Areas covered include strategic marketing decisions, decision-making processes and future developments.Luiz Moutinho is the author of 'Expert Systems in Tourism Marketing (Routledge Issues in Tourism Series)' with ISBN 9780415093163 and ISBN 0415093163.

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