5398686
9781563673993
Taking an innovative and interdisciplinary approach, this book moves beyond the traditional model of product assortment. It examines the history of retailing and consumption, and how cultural attitudes have changed over time.Sullivan, Pauline is the author of 'Experiential Retailing Concepts and Strategies That Sell', published 2007 under ISBN 9781563673993 and ISBN 1563673991.
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