Experience the Message How Experiential Marketing Is Changing the Brand World

"Consumers-exposed to roughly four thousand marketing messages a day-are no longer willing to be part of a passive consumer base, subject to conventional advertising and marketing. Rather, they are joining a growing tribe of brand atheists who don't want to be targeted by impersonal messages. They want dialogue, which marketers give to them through experiences with brands that are personally relevant, memorable, and meaningful. This is the context for Max Lenderman's experiential marketing (XM) revolution."Lenderman, Max is the author of 'Experience the Message How Experiential Marketing Is Changing the Brand World', published 2006 under ISBN 9780786718832 and ISBN 0786718838.