4749874
9780071473873
Discover the secrets of the world's greatest sales performersHow would you like to be as successful as Donald Trump, Martha Stewart or Michael Dell? What if you could simply tap into the collective wisdom of this country's biggest business superstars for winning over customers and adversaries, sowing the seeds for business breakthroughs and reaping the rewards? Well you can-in Everything I Know About Sales Success.Internationally known sales-performance expert Gerhard Gschwandtner went straight to the top, interviewing and profiling this country's most persuasive and hardworking individuals, entrepreneurs and CEOs to find out their sales secrets and philosophies. He also examined how successful companies tap into the hearts and minds of their customers, from understanding their wants and needs, to making the sale.Part of the 18-book library from Selling Power, the leading magazine for the sales industry, Everything I Know About Sales Success reveals a diverse array of "patterns of success" and secret formulas for successful individuals and top-selling companies with practical tips and techniques to help you become a superstar sales professional in your own right. Success models include* Michael Dell * Jay Leno * Arnold Schwarzenegger * George Foreman * Barbara Smith * Sandy Weill * Toyota * Marriott * SAP * Red BullIt's true: No one rides to the top on someone else's coattails. But by learning what works for others, you can gain an advantage over your competitors, exceed your sales goals every time and close more deals.[interior flaps]The art and science of selling has never been more complex, demanding, or potentially lucrative. As a sales professional, you know that staying ahead of the game in today's competitive markets means continually educating yourself-both in the successful techniques that have stood the test of time, and the freshest new ideas on everything-from generating leads to creating trust, branding your business to closing the deal.That's why Everything I Know About Sales Success is so helpful. It's full of powerful insights and strategies from the nation's top-selling individuals and companies on everything from providing customer service to branding. You'll discover:How top CEOs like Citigroup's Sandy Weill and Merrill Lynch's David Komansky rose to the top-and how they sell from behind the big deskEight ways to become more Trump-like in your sales career-straight from the playbook of The Donald himselfSales and marketing concepts that led Michael Dell and his company to the undisputed leadership position in the PC industryArnold Schwarzenegger's lessons for flexing your selling muscles-and how a an aspiring bodybuilder rose to become Governor of CaliforniaJay Leno's billion-dollar recipe for winning-from overcoming failure, working hard and bluffing your way into new positions, to team work, giving customers what they want and giving back to the communityNine management tops from Intel's Andy GroveWhether you're starting at the bottom or have the top office in view, the collective experiences and strategies that propelled these driven people up the corporate ladder can serve as an invaluable guide, helping you to win the hearts and minds of your own customers, break new ground and eventually set the path for others to follow.Gschwandtner, Gerhard is the author of 'Everything I Know About Sales Success The World's Greatest Business Minds Reveal Their Winning Secrets', published 2006 under ISBN 9780071473873 and ISBN 0071473874.
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