European Union and Asia-pacific Media, Public and Elite Perception of the Eu

This is the first volume that examines how the European Union's identity is constructed, seeking to identify, measure and compare its public awareness and perceptions within the Asia-Pacific region.This broad-ranging, empirically researched study analyzes perceptions at three levels: within the media, in public opinion and among Asia-Pacific elites. It deals with an under-researched issue on the public perception of the EU outside the Union and the role of the media in shaping such perception, building on what has been described as the EU's '¬~communication deficit'. This phenomenon has typically been explored as an intra-EU dynamic, but has yet to be applied to its external relations. Drawing on a systematic research project from New Zealand, Australia, South Korea, Thailand, Japan, China and Singapore, the findings are designed to measure the Union's external '¬~communication deficit' and to raise the level of its awareness in other regions.The European Union and the Asia-Pacific will be of interest to students and researchers of politics, communication studies, European studies and Asian studies.Holland is the author of 'European Union and Asia-pacific Media, Public and Elite Perception of the Eu', published 2007 under ISBN 9780415421386 and ISBN 0415421381.