European Business

European Business 2nd edition by Debra Johnson and Colin Turner Although not without significant problems, European integration is the deepest and most advanced case of regional integration in the contemporary world. But Europe cannot be fully understood without considering how the component parts of Europe - the member states - affect policy and strategy, and how Europe itself interacts with the rest of the world. European Business highlights what is unique about the European business environment - integration - especially market integration and explores how it has affected the strategy and behaviour of businesses with a European presence. The second edition of this established text has been fully updated to cover topics like the single European market, the single currency and related policy issues. However, it also covers issues that have not been well covered elsewhere such as: the European consumer, entrepreneurship sustainability Europe's relationship with emerging economies like China. Attractively designed and engagingly written, the book contains numerous topical case studies that demonstrate the above themes, as well as objectives, discussion questions, boxed supporting information, and extensive up to date further reading and resources. A supporting website provides further material for both lecturers and students.Turner is the author of 'European Business ', published 2007 under ISBN 9780415351355 and ISBN 0415351359.