European Business

Fully revised and updated, this new edition of an already well-established text is easy to use, engagingly written and contains a wealth of pedagogical features.Exploring the European business environment; paying particular attention to the role of member states and how Europe interacts with the rest of the world, the authors examine what is unique about the European business environment '¬" integration - how it has affected the strategy and behaviour of businesses with a European presence.New to this edition:- new material on the single European market, the single currency and related policy issues- it also covers issues not dealt with elsewhere such as '¬" the European consumer, entrepreneurship, sustainability and Europe's relationship with emerging economies like China- an attractive new design, new pedagogical features, including numerous topical case studies to illustrate the themes explored, chapter objectives, discussion questions, boxed supporting information and extensive further reading and resources- acompanion website to provide extra material for students and lecturersEuropean Business 2nd edition is an essential read for all students of international business.Johnson, Debra is the author of 'European Business ', published 2007 under ISBN 9780415351348 and ISBN 0415351340.