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9780333690840

European Airport Retailing

European Airport Retailing
$103.17
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Product details

  • ISBN-13: 9780333690840
  • ISBN: 0333690842
  • Publisher: Macmillan Publishers Limited

AUTHOR

Freathy, Paul, O'Connell, Frank

SUMMARY

This book examines the contemporary and future developments in airport retailing, both from a strategic and operational perspective. It looks at such issues as retail marketing, location and design and human resource issues.Freathy, Paul is the author of 'European Airport Retailing' with ISBN 9780333690840 and ISBN 0333690842.

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