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9780789060327
Euromarketing and the Future
by Kahle, Lynn R.
370333
About this item
- Condition: Good
- Provider: Bonita
- Provider Rating: 0%
- Ships From: Multiple Locations
- Shipping: Standard
- Comments: Access codes and supplements are not guaranteed with used items. May be an ex-library book.
Product details
- ISBN-13: 9780789060327
- ISBN: 0789060329
- Publisher: Routledge
AUTHOR
SUMMARY
This title helps chart a course for success through the diverse and challenging European markets. Accounting for the varying nature of cultural and business practices throughout Europe, the text helps practitioners to develop an integrated marketing policy which will work in each geographical area.Kahle, Lynn R. is the author of 'Euromarketing and the Future' with ISBN 9780789060327 and ISBN 0789060329.
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