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9780761969471

Ethnography for Market Research

Ethnography for Market Research
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  • ISBN-13: 9780761969471
  • ISBN: 0761969470
  • Publication Date: 2005
  • Publisher: Sage Pubns

AUTHOR

Mariampolski, Hy

SUMMARY

'Ethnography for Market Research' provides a comprehensive step-by-step guide for planning and executing consumer studies that lead to innovations in products, services, and communications.Mariampolski, Hy is the author of 'Ethnography for Market Research ', published 2005 under ISBN 9780761969471 and ISBN 0761969470.

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