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9781861529961

Ethnic Marketing Accepting the Challenge of Cultural Diversity

Ethnic Marketing Accepting the Challenge of Cultural Diversity
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Product details

  • ISBN-13: 9781861529961
  • ISBN: 1861529961
  • Publisher: Cengage Learning

AUTHOR

Pires, Guilherme D., Stanton, P. John

SUMMARY

John Stanton is Associate Professor, Marketing and International Business at the University of Western Sydney, Australia. Guilherme Dias Pires is Lecturer in Marketing and Management at the University of Newcastle, Australia.Pires, Guilherme D. is the author of 'Ethnic Marketing Accepting the Challenge of Cultural Diversity' with ISBN 9781861529961 and ISBN 1861529961.

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