1952171
9780131848146
Ethical Marketing
by Norman E. Bowie, Thomas A. Klein, Patrick E. Murphy, Gene R. Laczniak
About this item
- Condition: Acceptable
- Provider: Read A Book Contact
- Provider Rating: 81%
- Ships From: Multiple Locations
- Shipping: Standard
- Comments: IMP: Acceptable- Do not include ACCESS CODE, CD-ROM or companion materials even if stated in item title. It may contain highlighting/markings throughout, and the covers and corners may show shelf wear. Corners, pages may be dent. All text is legible. 27
Product details
- ISBN-13: 9780131848146
- ISBN: 0131848143
- Edition: 1
- Publication Date: 2004
- Publisher: Pearson
AUTHOR
SUMMARY
Ethical Marketingexamines a range of issues that marketing managers face. The book begins with a discussion of relevant ethical concepts and theories. Chapters are devoted to ethics in marketing research and target marketing, product issues, channels and pricing questions, advertising and marketing on the Internet, and selling. The volume concludes with a chapter on implementing ethical marketing through corporate policies and culture. In Ethical Marketing,Murphy, Laczniak, Bowie, and Klein support the text with exhibits that add clarity to concepts discussed in each chapter. Questions for readers to ponder are incorporated into the text. Each chapter concludes with "Ideas .for Ethical Marketing" that presents action steps for marketing executives.Norman E. Bowie is the author of 'Ethical Marketing', published 2004 under ISBN 9780131848146 and ISBN 0131848143.
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