163331
9780030288920
Essentials of Services Marketing Concepts, Strategies & Cases
by Hoffman, K. Douglas, Bateson, John E. G.
About this item
- Condition: Good
- Provider: gotextbooks sales Contact
- Provider Rating: 61%
- Ships From: Little Rock, AR
- Shipping: Standard
Product details
- ISBN-13: 9780030288920
- ISBN: 0030288924
- Edition: 2
- Publication Date: 2001
- Publisher: Cengage South-Western
AUTHOR
SUMMARY
The primary objective of Essentials of Services Marketing: Concepts, Strategies Cases, 2e is to provide materials that not only introduce the student to the field of services marketing, but also acquaint the student with specific customer service issues. The business world now demands, in addition to traditional business knowledge, increasing employee competence in customer satisfaction, service quality, and customer service - skills that are essential in sustaining the existing customer base.Hoffman, K. Douglas is the author of 'Essentials of Services Marketing Concepts, Strategies & Cases', published 2001 under ISBN 9780030288920 and ISBN 0030288924.
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