Essentials of Public Relations Management

Filling a gap in current PR literature, Essentials of Public Relations Management takes students to the next level. Designed to help students and professionals who have mastered the fundamentals of public relations, this book develops management skills needed for further career advancement. Appropriate for those in the fields of business, communications, journalism or political science, this down-to-earth study of the practical application of public relations covers: _Lordan, Edward J. is the author of 'Essentials of Public Relations Management', published 2003 under ISBN 9780830415946 and ISBN 0830415947.