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9780132865845

Essentials of New Product Management

Essentials of New Product Management
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Product details

  • ISBN-13: 9780132865845
  • ISBN: 013286584X
  • Publisher: Pearson Education

AUTHOR

Urvan, Glenn L., Hauser, John R., Dholakia, Nikhilesh Roy

SUMMARY

A systematic, non-mathematical, managerial approach to the development and management of new products, and life-cycle management of existing products.Urvan, Glenn L. is the author of 'Essentials of New Product Management' with ISBN 9780132865845 and ISBN 013286584X.

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