5745271
9780324656206
Essentials of Marketing
by Carl McDaniel, Joe F. Hair, Charles W. Lamb
512607
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About this item
- Condition: Good
- Provider: gotextbooks sales Contact
- Provider Rating: 60%
- Ships From: Little Rock, AR
- Shipping: Standard
496390
List Price
Discount
94% Off
You Save
$194.66
About this item
- Condition: Good
- Provider: GoTextbooks Contact
- Provider Rating: 77%
- Ships From: Little Rock, AR
- Shipping: Standard
Product details
- ISBN-13: 9780324656206
- ISBN: 0324656203
- Edition: 6
- Publication Date: 2008
- Publisher: South-Western College Pub
AUTHOR
SUMMARY
This book continues the tradition of providing comprehensive, up-to-the minute coverage of key marketing topics in a brief text. It is ideal for those who wish to incorporate outside projects or readings into their course.Carl McDaniel is the author of 'Essentials of Marketing', published 2008 under ISBN 9780324656206 and ISBN 0324656203.
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