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9780324113907

Essentials of Marketing

Essentials of Marketing
$96.96
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Product details

  • ISBN-13: 9780324113907
  • ISBN: 0324113900
  • Edition: 3
  • Publication Date: 2002
  • Publisher: Cengage South-Western

AUTHOR

Lamb, Charles W., Hair, Joseph F., McDaniel, Carl

SUMMARY

This text provides comprehensive, current coverage of key marketing topics and issues in a shorter length. The book features in-depth coverage of marketing hot topics and an on-line Internet marketing chapter.Lamb, Charles W. is the author of 'Essentials of Marketing', published 2002 under ISBN 9780324113907 and ISBN 0324113900.

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