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9780324043761

Essentials of Marketing

Essentials of Marketing
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  • Condition: Acceptable
  • Provider: idahoyrb Contact
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  • Ships From: Boise, ID
  • Shipping: Standard, Expedited
  • Comments: A readable copy. All pages are intact, and the cover is intact (However the dust cover may be missing). Pages can include considerable notes--in pen or highlighter--but the notes cannot obscure the text. Book may be a price cutter or have a remainder mark.
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Product details

  • ISBN-13: 9780324043761
  • ISBN: 0324043767
  • Publisher: Cengage South-Western

AUTHOR

Lamb, Charles W., Jr., Hair, Joseph F., Jr., McDaniel, Carl

SUMMARY

This text provides comprehensive, current coverage of key marketing topics and issues in a shorter length. The book features in-depth coverage of marketing hot topics and an on-line Internet marketing chapter.Lamb, Charles W., Jr. is the author of 'Essentials of Marketing' with ISBN 9780324043761 and ISBN 0324043767.

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