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9780071317023

Essentials of Marketing

Essentials of Marketing
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  • ISBN-13: 9780071317023
  • ISBN: 0071317023
  • Edition: 13th Revised edition
  • Publication Date: 2011
  • Publisher: McGraw Hill Higher Education

AUTHOR

William D. Perreault Jr., E. Jerome McCarthy, Joseph P. Cannon

SUMMARY

William D. Perreault Jr. is the author of 'Essentials of Marketing', published 2011 under ISBN 9780071317023 and ISBN 0071317023.

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