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9780324282924

Essentials of Marketing With Infotrac

Essentials of Marketing With Infotrac
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  • ISBN-13: 9780324282924
  • ISBN: 0324282923
  • Edition: 4
  • Publication Date: 2004
  • Publisher: Cengage South-Western

AUTHOR

Lamb, Charles W., Hair, Joseph F., McDaniel, Carl

SUMMARY

This text provides comprehensive, current coverage of key marketing topics and issues in a shorter length. The book features in-depth coverage of marketing hot topics and an on-line Internet marketing chapter.Lamb, Charles W. is the author of 'Essentials of Marketing With Infotrac', published 2004 under ISBN 9780324282924 and ISBN 0324282923.

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