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9780077077280

Essentials of Marketing Text and Cases

Essentials of Marketing Text and Cases
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Product details

  • ISBN-13: 9780077077280
  • ISBN: 0077077288
  • Edition: 2
  • Publication Date: 1993
  • Publisher: McGraw-Hill Companies, The

AUTHOR

Lancaster, Geoffrey A., Massingham, Lester

SUMMARY

Lancaster, Geoffrey A. is the author of 'Essentials of Marketing Text and Cases', published 1993 under ISBN 9780077077280 and ISBN 0077077288.

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