3599071
9780324043785
Essentials of Marketing-..std.gde.+wkbk
by Lamb, Charles W., Jr., Hair, Joseph F., Jr., McDaniel, Carl
370333
About this item
- Condition: Good
- Provider: Bonita
- Provider Rating: 0%
- Ships From: Multiple Locations
- Shipping: Standard
- Comments: Access codes and supplements are not guaranteed with used items. May be an ex-library book.
Product details
- ISBN-13: 9780324043785
- ISBN: 0324043783
- Publisher: CENGAGE Learning
AUTHOR
SUMMARY
This text provides comprehensive, current coverage of key marketing topics and issues in a shorter length. The book features in-depth coverage of marketing hot topics and an on-line Internet marketing chapter.Lamb, Charles W., Jr. is the author of 'Essentials of Marketing-..std.gde.+wkbk' with ISBN 9780324043785 and ISBN 0324043783.
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