3598360

9780471170686

Essentials of Marketing Research

Essentials of Marketing Research
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  • ISBN-13: 9780471170686
  • ISBN: 0471170682
  • Edition: 1
  • Publication Date: 1998
  • Publisher: Wiley

AUTHOR

George S. Day, David A. Aaker, V. Kumar

SUMMARY

George S. Day is the author of 'Essentials of Marketing Research', published 1998 under ISBN 9780471170686 and ISBN 0471170682.

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