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9780273694946

Essentials of Marketing Research

Essentials of Marketing Research
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Product details

  • ISBN-13: 9780273694946
  • ISBN: 0273694944
  • Edition: 4
  • Publication Date: 2005
  • Publisher: Pearson Education, Limited

AUTHOR

Proctor, Tony

SUMMARY

'Essentials of Marketing Research' provides a concise introduction to a subject rapidly evolving, not least through the impact of developments in information technology. New to this edition are qualitative data analysis and marketing decision-support systems.Proctor, Tony is the author of 'Essentials of Marketing Research ', published 2005 under ISBN 9780273694946 and ISBN 0273694944.

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