6925326
9780073404820
Essentials of Marketing Research
by Hair, Joseph F., Jr., Bush, Robert P., Ortinau, David J.
72212
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- Comments: 2. Essentials of Marketing Research concisely delivers an up-to-date review of a broad variety of marketing research topics. It takes an application-oriented approach, providing students with the tools and skills necessary to solve business problems and exploit business opportunities. The authors' years of experience in real-world marketing research is evident throughout, from their thorough treatment of qualitative research (given short shrift in many other books) to their knowledgeable coverage of sa
Product details
- ISBN-13: 9780073404820
- ISBN: 0073404829
- Edition: 2
- Publication Date: 2009
- Publisher: McGraw-Hill Companies, The
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SUMMARY
Hair, Joseph F., Jr. is the author of 'Essentials of Marketing Research', published 2009 under ISBN 9780073404820 and ISBN 0073404829.
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