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9780471718116

Essentials of Marketing Research, 2nd Edition with SPSS 13.0 Set

Essentials of Marketing Research, 2nd Edition with SPSS 13.0 Set
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Product details

  • ISBN-13: 9780471718116
  • ISBN: 0471718114
  • Edition: 2nd
  • Publication Date: 2005
  • Publisher: Wiley

AUTHOR

David A. Aaker, George S. Day, V. Kumar

SUMMARY

Focusing on how a company can gather marketing intelligence and its importance in strategic marketing decision making, this edition is a more concise, less quantitative and application-oriented text.David A. Aaker is the author of 'Essentials of Marketing Research, 2nd Edition with SPSS 13.0 Set', published 2005 under ISBN 9780471718116 and ISBN 0471718114.

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