Essentials of Marketing Leadership in Hospitality and Tourism

Marketing Essentials in Hospitality and Tourism: Foundations and Practicesprovides readers with an introduction to hospitality marketing and the basics of its many different components. With a succinct three-part format, it introduces basic marketing concepts, discusses strategic marketing and the marketplace, and ends with functional strategies that can be used to increase competitive advantage. Tourism applications, interviews with industry executives and case studies provide a glimpse at the real-world of hospitality and tourism, while contemporary examples demonstrate how marketing techniques are used to increase the chances of success.Shoemaker, Stowe is the author of 'Essentials of Marketing Leadership in Hospitality and Tourism ', published 2007 under ISBN 9780131708273 and ISBN 0131708279.