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9781259573538

Essentials of Marketing : A Marketing Strategy Planning Approach

Essentials of Marketing : A Marketing Strategy Planning Approach
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  • ISBN-13: 9781259573538
  • ISBN: 1259573532
  • Edition: 15
  • Publication Date: 2016
  • Publisher: McGraw-Hill Higher Education

AUTHOR

Perreault, William D., Cannon, Joseph P., McCarthy, E. Jerome

SUMMARY

Perreault, William D. is the author of 'Essentials of Marketing : A Marketing Strategy Planning Approach', published 2016 under ISBN 9781259573538 and ISBN 1259573532.

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