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9780077861049

Essentials of Marketing: A Marketing Strategy Planning Approach

Essentials of Marketing: A Marketing Strategy Planning Approach
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  • ISBN-13: 9780077861049
  • ISBN: 0077861043
  • Edition: 14
  • Publication Date: 2014
  • Publisher: McGraw-Hill/Irwin

AUTHOR

E. Jerome McCarthy, Jr., William Perreault, Joseph Cannon

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E. Jerome McCarthy is the author of 'Essentials of Marketing: A Marketing Strategy Planning Approach', published 2014 under ISBN 9780077861049 and ISBN 0077861043.

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