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9780072935899

Essentials of Marketing: A Global-Managerial Approach (Mcgraw-Hill / Irwin Series in Marketing)

Essentials of Marketing: A Global-Managerial Approach (Mcgraw-Hill / Irwin Series in Marketing)
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  • ISBN-13: 9780072935899
  • ISBN: 0072935898
  • Edition: 10th
  • Publisher: Mcgraw-Hill College

AUTHOR

William D. Perreault, E. Jerome McCarthy

SUMMARY

William D. Perreault is the author of 'Essentials of Marketing: A Global-Managerial Approach (Mcgraw-Hill / Irwin Series in Marketing)' with ISBN 9780072935899 and ISBN 0072935898.

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