3540845
9780763783501
'Essentials of Health Care Marketing' is a complete curriculum of marketing management tools and techniques and is ideal for graduate and upper-level graduate courses. Chapters include learning objectives, key terms, and chapter problems for discussion.Berkowitz, Eric N. is the author of 'Essentials of Health Care Marketing', published 2006 under ISBN 9780763783501 and ISBN 0763783501.
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