Essential Guide to Mobile Business

The complete, non-technical introduction to next-generation m-business technologies and applications. Identify your most profitable m-business opportunities now! Understand today's key m-business technologies Preview tomorrow's breakthroughs, including GPRS, EDGE, and 3G Includes 17 real-world m-business case studies Contains a five-step plan for establishing your Wireless Web presence Mobile business technologies will enable virtually any business function to be delivered via wireless devices such as cell phones, pagers, and PDAsallowing people to conduct business anywhere, as easily as they can do it at home or at the office. In The Essential Guide to Mobile Business, two pioneering implementers deliver a complete, up-to-the-minute m-business briefing for every executive; marketing, sales, or PR professional; or investor who needs accurate, accessible information for decision-making! The mobile Internet: what it means to customers, entrepreneurs, and developers WAP, Bluetooth, and today's other key technologies Tomorrow's "just around the corner" breakthroughs: GPRS, UMTS, and EDGE Competitive and strategic analyses of key mobile players, applications and technologies 17 real-world case studies help you identify your best m-business opportunities 5-step action plan for establishing your mobile Internet presence How m-business is likely to mature and evolve in the coming years By the implementers of the world's first commercial WAP mobile portal Want to know what mobile business will mean to you, and how you can profit from it? The Essential Guide to Mobile Business delivers real answersstraight from the experts who are making it happen!Vos, Ingrid is the author of 'Essential Guide to Mobile Business' with ISBN 9780130938190 and ISBN 013093819X.