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An A-to-Z guide to making it in your own specialty coffee business!Expert tips, tricks, and a gold mine of crucial how-to information you just can't find anywhere else-learn how to: Get started in business for as little as $15,000 Secure the optimum location Get the financing that best suits your goals Buy, use, and maintain equipment Find and deal with suppliers Market your espresso business with little or no capital Brew delicious, high-quality coffee drinks that keep customers coming back for more Hire and manage personnel And much moreEspresso! also arms you with sample business forms, leases, and contracts; worksheets and checklists for planning, opening, and running day-to-day operations; sample menus; coffee drink recipes; inventory lists; plans and layouts; and dozens of other valuable, time-saving tools of the trade that no espresso entrepreneur should be without.Monaghan, Joe is the author of 'Espresso! Starting and Running Your Own Specialty Coffee Business' with ISBN 9780471121381 and ISBN 047112138X.
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