41248883

9783824465675

Erlebniswelten und Stimmungen in der Anzeigenwerbung: Analyse emotionaler Werbebotschaften (Forschungsgruppe Konsum und Verhalten) (German Edition)

Erlebniswelten und Stimmungen in der Anzeigenwerbung: Analyse emotionaler Werbebotschaften (Forschungsgruppe Konsum und Verhalten) (German Edition)
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  • ISBN-13: 9783824465675
  • ISBN: 3824465671
  • Edition: 1997
  • Publication Date: 1997
  • Publisher: Deutscher Universitätsverlag

AUTHOR

Erika Woll

SUMMARY

Erika Woll is the author of 'Erlebniswelten und Stimmungen in der Anzeigenwerbung: Analyse emotionaler Werbebotschaften (Forschungsgruppe Konsum und Verhalten) (German Edition)', published 1997 under ISBN 9783824465675 and ISBN 3824465671.

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