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9780471382447

Entrepreneurial Marketing Lessons from Wharton's Pioneering MBA Course

Entrepreneurial Marketing Lessons from Wharton's Pioneering MBA Course
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Product details

  • ISBN-13: 9780471382447
  • ISBN: 0471382442
  • Publisher: John Wiley & Sons Inc

AUTHOR

Lodish, Leonard M., Morgan, Howard Lee, Kallianpur, Amy

SUMMARY

Amy Kallianpur is Assistant Professor of Marketing at the Eli Broad Business School of Michigan State University.Lodish, Leonard M. is the author of 'Entrepreneurial Marketing Lessons from Wharton's Pioneering MBA Course' with ISBN 9780471382447 and ISBN 0471382442.

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