713241
9780130293503
Entertainment Marketing Revolution Bringing the Moguls, the Media, and the Magic to the World
by Lieberman, Al, Hall, Russ, Esgate, Pat
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About this item
- Condition: Very Good
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Product details
- ISBN-13: 9780130293503
- ISBN: 0130293504
- Publication Date: 2002
- Publisher: Pearson P T R
AUTHOR
SUMMARY
Entertainment is now a $500 billion industry that reaches into every corner of human life. The Entertainment Marketing Revolution: Bringing the Moguls, the Media, and the Magic to the World profiles that industry, from film to print, music to theme parksand shows exactly how to find and reach your market in today's insanely competitive marketplace. Discover the driving forces, key synergies, new opportunities, and advanced marketing techniques today's top companies are riding to success... and learn how to create tomorrow's blockbuster properties, starting today.Lieberman, Al is the author of 'Entertainment Marketing Revolution Bringing the Moguls, the Media, and the Magic to the World', published 2002 under ISBN 9780130293503 and ISBN 0130293504.
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