Enterprise and Culture

Enterprise and Culture is a uniquely wide-ranging, insightful and well-informed critical evaluation of the economic and social project of creating an enterprise culture. Colin Gray argues that the failure of small enterprise policy is not just a question of economics, but is also caused by psychological and cultural factors. The book demonstrates that the individualism at the centre of enterprise culture policies is, itself, the main impediment to the successful growth and development of small enterprises.Gray, Carol is the author of 'Enterprise and Culture', published 2007 under ISBN 9780415439589 and ISBN 0415439582.