5828312
9780833041562
Enlisting Madison Avenue
by Helmus, Todd C., Paul, Christopher, Glenn, Russell W.
About this item
- Condition: New
- Provider: Mediaoutdeal1234
- Provider Rating: 63%
- Ships From: Springfield, VA
- Shipping: Standard
About this item
- Condition: Like New
- Provider: Mediaoutdeal1234
- Provider Rating: 63%
- Ships From: Springfield, VA
- Shipping: Standard
Product details
- ISBN-13: 9780833041562
- ISBN: 0833041568
- Publication Date: 2007
- Publisher: RAND Corporation, The
AUTHOR
SUMMARY
Enlisting Madison Avenue extracts lessons from business practices and adapts them to U.S. military efforts in a unique approach to shaping the attitudes and behavior of local populations in a theater of operations. Foremost among these lessons are the concepts of branding, customer satisfaction, and segmentation of the target audience, all of which serve to maximize the impact and improve the outcome of U.S. shaping efforts.Helmus, Todd C. is the author of 'Enlisting Madison Avenue', published 2007 under ISBN 9780833041562 and ISBN 0833041568.
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