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9781591398660

End of Global Strategy How Businesses Cross Borders in a World Where Differences Still Matters

End of Global Strategy How Businesses Cross Borders in a World Where Differences Still Matters
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Product details

  • ISBN-13: 9781591398660
  • ISBN: 1591398665
  • Edition: 1
  • Publication Date: 2007
  • Publisher: Perseus Distribution Services

AUTHOR

Ghemawat, Pankaj

SUMMARY

According to Pankaj Ghemawat, most economic activity - including direct investment, tourism, and communication - happens locally, not internationally. With this book, he offers practical management tools for operating across borders in a semi-globalized world.Ghemawat, Pankaj is the author of 'End of Global Strategy How Businesses Cross Borders in a World Where Differences Still Matters', published 2007 under ISBN 9781591398660 and ISBN 1591398665.

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