227807

9780471429661

End of Advertising As We Know It

End of Advertising As We Know It
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  • ISBN-13: 9780471429661
  • ISBN: 047142966X
  • Publication Date: 2003
  • Publisher: Wiley & Sons, Incorporated, John

AUTHOR

Zyman, Sergio, Brott, Armin

SUMMARY

Sergio Zyman is the former chief marketing officer at Coca-Cola. He is the founder and Chairman of the Zyman Marketing Group Armin Brott has co-written books on business and is also a bestselling author in his own rightZyman, Sergio is the author of 'End of Advertising As We Know It', published 2003 under ISBN 9780471429661 and ISBN 047142966X.

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