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9780471429661
Sergio Zyman is the former chief marketing officer at Coca-Cola. He is the founder and Chairman of the Zyman Marketing Group Armin Brott has co-written books on business and is also a bestselling author in his own rightZyman, Sergio is the author of 'End of Advertising As We Know It', published 2003 under ISBN 9780471429661 and ISBN 047142966X.
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