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9780761935018

Encyclopaedic Dictionary of Marketing

Encyclopaedic Dictionary of Marketing
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  • ISBN-13: 9780761935018
  • ISBN: 0761935010
  • Publication Date: 2006
  • Publisher: SAGE Publications, Incorporated

AUTHOR

Khan, Kaleem Mohammad, Khan, Mohammed Naved, Khan, Kaleem Mohammed

SUMMARY

This dictionary covers around 5000 terms, concepts, theories, methods and techniques related to general marketing, from advertising to e-marketing. Individual terms are explained and examples have been provided where required.Khan, Kaleem Mohammad is the author of 'Encyclopaedic Dictionary of Marketing', published 2006 under ISBN 9780761935018 and ISBN 0761935010.

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