Employing Generation why: Understanding, Managing, and Motivating Your New Workforce

Eric Chester is the premier expert of Generation Why. In fact, he coined the term. Leading news organizations worldwide (CNN,ABC,MS-NBC,FoxNews, The Denver Postm The San Francisco Examiner, etc) have come to rely on Eric to provide insight, persepctive, and answers into the mind-set of this misunderstood and often maligned generation. Eric has spent years in the trenches witht eh youth of Generation X and Why. He is a former teacher and coach turned motivational speaker and talk show host who has personally worked with more than two million students since the early eighties. Eric's greatest depth of expereince with Generation Why comes from living in the trenches with Holli, Travis, Zac and Whitney in his critical role as father/step father. He is helping to prepare them for the changing world they will help to shape. As an electrifying keynote speaker and consultant, Eric provides valuable insight and strategies to leading-edge Gen Why employers like Arby's, Legoland, ToysR Us, and Discover Financial. HE presents frequently for the National School Boards Association, hte American Society for Training and Development, and the Society for Human Resource Management. Married and living in Lakewood, Colorado, Eric is the president and founder of Generation Why, Inc. www.generationwhy.comChester, Eric is the author of 'Employing Generation why: Understanding, Managing, and Motivating Your New Workforce', published 2002 under ISBN 9780965144780 and ISBN 096514478X.