Emergence of Modern Marketing

Modern marketing and advertising deeply influences the way we perceive the world and define our identity. Yet many of today's marketing and advertising practices are themselves products of earlier times. The development of brands, of advertising techniques and modern retailing are all associated with economic and business development of earlier periods. This collection of essays considers the emergence of modern marketing by examining product differentiation and brand creation, distribution and retailing strategies as well as advertising in a range of case studies covering the United States, Continental Europe and the United Kingdom.Church, Roy Anthony is the author of 'Emergence of Modern Marketing' with ISBN 9780714683263 and ISBN 0714683264.