696245
9780750653350
eMarketing eXcellence (Emarketing Essentials)
by PR Smith, Dave Chaffey
by PR Smith, Dave Chaffey
370333
About this item
- Condition: Good
- Provider: Bonita
- Provider Rating: 0%
- Ships From: Multiple Locations
- Shipping: Standard
- Comments: Access codes and supplements are not guaranteed with used items. May be an ex-library book.
Product details
- ISBN-13: 9780750653350
- ISBN: 0750653353
- Publication Date: 2002
- Publisher: Butterworth-Heinemann
AUTHOR
SUMMARY
Built around the new CIM e-Marketing Award this book addresses an important area of marketing. The core of the book is an established but flexible marketing model that makes sense of the issues that online and interactive techniques can create.PR Smith is the author of 'eMarketing eXcellence (Emarketing Essentials)', published 2002 under ISBN 9780750653350 and ISBN 0750653353.
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