81695988

9780367584764

Electronic Word of Mouth as a Promotional Technique: New Insights from Social Media

Electronic Word of Mouth as a Promotional Technique: New Insights from Social Media
$49.46
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  • Condition: New
  • Provider: LightningBooks
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  • ISBN-13: 9780367584764
  • ISBN: 036758476X
  • Publisher: Routledge

AUTHOR

Chu, Shu-chuan, Kim, Juran, Taylor, Charles R.

SUMMARY

Chu is the author of 'Electronic Word of Mouth as a Promotional Technique: New Insights from Social Media' with ISBN 9780367584764 and ISBN 036758476X.

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