3627160
9780240806396
Electronic Media Management
by Pringle, Peter, Starr, Michael F.
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- Condition: Good
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Product details
- ISBN-13: 9780240806396
- ISBN: 0240806395
- Edition: 5
- Publication Date: 2005
- Publisher: Elsevier Science & Technology Books
AUTHOR
SUMMARY
This book features discussions on the Internet and convergence, and reflects the information on broadcast and cable regulations and policies. This new edition also includes a fresh batch of case studies, and study questions, covering management theory, audience analysis, broadcast promotion, and marketing.Pringle, Peter is the author of 'Electronic Media Management', published 2005 under ISBN 9780240806396 and ISBN 0240806395.
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