4175862
9780536862549
This briefer text gives students an overview of managerial and technical concepts of e-commerce. The material follows a life cycle approach to show students the entire process of e-commerce from "vision" or strategic planning to "fulfillment" for delivery of products and services with the goal of customer satisfaction.Awad, Elias M. is the author of 'Electronic Commerce From Vision to Fulfillment' with ISBN 9780536862549 and ISBN 0536862540.
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