3635385

9780130807083

Effect.small Business Management-text

Effect.small Business Management-text
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  • ISBN-13: 9780130807083
  • ISBN: 0130807087
  • Edition: 6
  • Publisher: Prentice Hall PTR

AUTHOR

Scarborough, Norman, Scarborough, Norman, Zimmerer, Thomas

SUMMARY

This new edition of this text will be more streamlined at 22 chapters and 750 pages (versus 27 chapters and 920 pages in the 5/e). Increased coverage of the Internet in Marketing, advertising, and researching, with new "Wired to the Web" boxes in every chapter.Scarborough, Norman is the author of 'Effect.small Business Management-text' with ISBN 9780130807083 and ISBN 0130807087.

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