3635385
9780130807083
This new edition of this text will be more streamlined at 22 chapters and 750 pages (versus 27 chapters and 920 pages in the 5/e). Increased coverage of the Internet in Marketing, advertising, and researching, with new "Wired to the Web" boxes in every chapter.Scarborough, Norman is the author of 'Effect.small Business Management-text' with ISBN 9780130807083 and ISBN 0130807087.
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